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Axis Max Life Insurance reports 17% YoY growth in Individual Adjusted First Year Premium in 3M FY'27; VNB increases by 33% YoY

Axis Max Life Insurance reports 17% YoY growth in Individual Adjusted First Year Premium in 3M FY'27; VNB increases by 33% YoY

VMPL
New Delhi [India], August 18: Max Financial Services Limited has recorded consolidated revenue excluding investment income at ₹7,289 crores, growing 18% year-on-year in 3M FY'27. The consolidated revenue including investment income stands at ₹14,977 crores and consolidated Profit after Tax (PAT) at ₹118 crores in 3M FY'27 grew by 37%.
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited ("Axis Max Life" / "Company"), has reported new business growth (Individual Adjusted First Year Premium) of 17% in 3M FY'27, reaching ₹1,810 crores. This has resulted in a private market share gain of 13 basis points (bps) to 10.1%. Axis Max Life has delivered a 15% YoY Annualized Premium Equivalent (APE) growth in the fiscal. At a channel level, Proprietary channel APE grew by 15% YoY, driven by robust 27% growth from online channel, reinforcing the Company's continued leadership within the E-commerce space. In the first quarter, Axis Max Life's partnership channels grew by 16%, supported by 14% growth from Axis channel and and 21% from other partnerships underscoring the breadth and resilience of our distribution franchise.
Axis Max Life continues to make strong progress in the Group Credit Life ("GCL") segment, delivering 57% growth in 3M FY'27. It is noteworthy, that 45% of its GCL business has been sourced from partners added in last 3 years, diversifying the presence in this segment.
During the quarter, the Company further strengthened its proposition for the self-employed customer segment. As a result, the Protection and Health business grew 44%, led by 57% growth in riders, reflecting increasing customer demand for comprehensive protection solutions. The Annuity business delivered an exceptional 116% growth during the quarter.
Further, in 3M FY'27, Axis Max Life has reported new business margins of 23.2% up from 20.1% during the same period last year. The value of new business, a measure of profitability, experienced a YoY growth of 33%. Additionally, Axis Max Life's individual renewal premium grew by 20% to ₹4,639 crores, taking the gross written premium to ₹7,607 crores, an 19% YoY increase.
Sumit Madan, Managing Director and CEO, Axis Max Life, said, "Axis Max Life has begun FY'27 with strong momentum, delivering 17% growth in Individual Adjusted First Year Premium in Q1, outpacing the private market leading to an improvement in private market share to 10.1%. This performance reflects disciplined execution across our distribution. We continued to see broad-based growth across channels, led by strong momentum in both proprietary and partnership channels. Our balanced product strategy and disproportionate focus towards building segments of choice is reflected in 44% increase in protection and health and 116% growth in annuities resulting in improved profitability.
At the same time, we are accelerating our digital and tech transformation to become an intelligence-led enterprise. We continue to embed AI, analytics and automation across customer acquisition, distribution, underwriting and servicing, enabling superior customer experiences, stronger productivity and faster decision-making. As customer expectations evolve, our focus remains on combining technology, innovation and human expertise to drive profitable growth, deepen customer engagement and create long-term value for all stakeholders."
Amrit Singh, Chief Financial Officer, Axis Max Life stated, "Our 3M FY'27 performance reflects a continued focus on quality growth and disciplined capital management. New Business Margin improved by 315 basis points to 23.2%, resulting in a 33% growth in Value of New Business to ₹446 crore. Renewal premiums grew 20% year-on-year, supporting a 19% increase in Gross Written Premium and reinforcing the resilience of our in-force franchise.
We also strengthened our core financial foundations, with Embedded Value increasing 15% to ₹30,415 crore and Operating RoEV improving to 14.9%. These outcomes reflect our emphasis on sustainable profitability, capital efficiency and consistent value creation for shareholders."
About Max Financial Services Limited (https://maxfinancialservices.com)
Max Financial Services Limited (MFSL) is part of the Max Group. Focused on Life Insurance, MFSL owns and actively manages an ~81% majority stake in Axis Max Life. MFSL is listed on the NSE and BSE.
Company Information Number - L24223HR1988PLC145368
About Axis Max Life Insurance Limited (https://www.axismaxlife.com)
Axis Max Life Insurance Limited (the "Company"), formerly known as Max Life Insurance Company Ltd., is a subsidiary of Max Financial Services Limited ("MFSL") with Axis Bank Limited and its affiliates also being shareholders of the Company. Axis Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party partners. The Company has built its operations on a need-based sales process, a customer centric engagement model and trained human capital. As per audited financials for FY2025-26, Axis Max Life recorded a gross written premium of INR 38,877 crore.
IRDAI Registration. No - 104
Company Identification Number - U74899HR2000PLC143012
Disclaimer
This document has been prepared by Max Financial Services Limited (the "Company") solely for the announcement of the Company's financial results. This document contains certain forward-looking statements relating to the Company that are based on the beliefs of the Company's management as well as assumptions made by and information currently available to the Company's management. These forward-looking statements are, by their nature, subject to significant risks and uncertainties. When used in this document, the words "anticipate", "believe", "could", "estimate", "expect", "going forward", "intend", "may", "ought" and similar expressions, as they relate to the Company or the Company's management, are intended to identify forward-looking statements. These forward-looking statements reflect the Company's views as of the date of the Presentation with respect to future events and are not a guarantee of future performance or developments. You are strongly cautioned that reliance on any forward-looking statements involves known and unknown risks and uncertainties. Actual results and events may differ materially from information contained in the forward-looking statements. The Company assumes no obligation to update or otherwise revise these forward-looking statements for new information, events or circumstances that occur subsequent to the date of the Presentation.
No representation or warranty expressed or implied is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained herein. The information and opinions contained herein are subject to change without notice. None of Company or any of its directors, officers, employees, agents or advisers, or any of their respective affiliates, advisers or representatives, undertake to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise and none of them shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation.
This document does not constitute or form part of, and should not be construed as, an offer to sell or issue or the solicitation of an offer to buy or acquire securities of the Company or any of its subsidiaries or affiliates in any jurisdiction or an inducement to enter into investment activity. No part of this document, nor the fact of its distribution, shall form the basis of or be relied upon in connection with any contract or commitment whatsoever.
The information herein is given to you solely for your own use and information, and no part of this document may be copied or reproduced, or redistributed or passed on, directly or indirectly, to any other person in any manner or published, in whole or in part, for any purpose.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same.)

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