VMPL
Mumbai (Maharashtra) [India], August 24: India's premium cinema exhibition market is set for a significant technology upgrade with UFO Cinema Solutions unveiling MAGNOVA, its first installation in premium large-format offering built around direct-view LED technology powered by HeyLED
The first MAGNOVA auditorium has been commissioned at Magic Framez, Kakkanad, Kochi, featuring India's First Acoustic Transparent Direct View 4K HDR LED Cinema Screen.
Unlike conventional cinema systems that project an image onto a screen, MAGNOVA uses a direct-view LED display in which the screen itself produces the image. The approach is designed to deliver higher brightness, deeper blacks, enhanced contrast and consistent image quality without the light spill traditionally associated with projection systems.
The Kochi installation features a 14-metre-wide by 6-metre-high, DCI-approved Direct View 4K HDR LED screen with a 3.91 mm pixel pitch, designed specifically for theatrical presentation.
MAGNOVA is powered by HEYLED by TIMEWAYING, an internationally recognised manufacturer of direct-view LED cinema technology. Its acoustic-transparent construction addresses one of the most important challenges associated with cinema LED screens: the placement of sound.
The technology allows speakers to be installed directly behind the LED screen, enabling dialogue, music and sound effects to remain spatially connected to the images on screen. The installation combines this display architecture with Dolby Atmos®[?] immersive audio and Pulz Cinema Speakers, creating an integrated premium audiovisual environment.
The Technology at a Glance
- 14-metre-wide x 6-metre-high Scope-format screen
- 3.91 mm pixel pitch
- DCI-approved Direct View LED technology
- 4K HDR visual capability
- Acoustic-transparent LED architecture
- Cinema speakers positioned behind the screen
- Dolby Atmos®[?] UFO Immersive audio
- Pulz Cinema Speakers
- Premium large-format theatrical experience
India has approximately 10,000 cinema screens, while only around 50 currently operate as premium large-format screens. This gap represents a considerable opportunity for theatre owners seeking to differentiate their properties at a time when audiences increasingly expect cinema experiences that offer a clear advantage over home entertainment.
For visually ambitious films such as Odyssey, Avatar, Avengers, Spider-Man or upcoming Ramayana. screen scale, contrast, colour reproduction and immersive sound play an essential role in how audiences experience the filmmaker's vision. MAGNOVA has been developed to make such imagery appear larger, brighter, sharper and more lifelike while maintaining a close relationship between picture and sound.
"Cinema exhibition has evolved from film to digital projection, and it is now entering an era of premium large formats powered by internationally acclaimed technology brands. Through MAGNOVA, we are bringing together 2 offerings, CINITY for premium large-format cinema projection systems and HEYLED for direct-view LED cinema screens, giving Indian exhibitors access to the next generation of theatrical presentation," said Pradeep Shetty, Business Head, UFO Cinema Solutions, UFO Cine Media Network.
"This is not simply a screen replacement. It is an opportunity to rethink the premium auditorium as an integrated environment--bringing together display technology, immersive sound and cinema infrastructure to create a future-ready asset for exhibitors and a compelling experience for audiences."
MAGNOVA's Official Industry Launch at Big Cine Expo
Following its unveiling in Kochi, MAGNOVA will have its official industry launch at Big Cine Expo on 18 August 2026, where UFO Cinema Solutions is the Innovation Partner.
The launch will feature veteran South Indian actress Rohini Molleti, alongside theatre owners, exhibitors, cinema professionals and other industry dignitaries.
Big Cine Expo will provide the wider Indian cinema exhibition community an opportunity to experience MAGNOVA and examine how direct-view LED, acoustic-transparent screen architecture and immersive audio could influence the next generation of premium auditoriums.
The Kochi installation and Big Cine Expo launch mark the beginning of UFO Cinema Solutions' plan to introduce MAGNOVA across additional Indian markets. The company is inviting theatre owners and exhibitors nationwide to explore partnerships as it works to expand access to premium, technology-led cinema experiences.
MAGNOVA -- Premium Cinema Experience. Magnified.
About UFO Cinema Solutions
UFO Cinema Solutions is the cinema technology and solutions arm of UFO Moviez. It works with exhibitors to design, build and upgrade future-ready cinemas through premium large formats, next-generation display technologies, immersive audio and end-to-end cinema infrastructure.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same.)
UFO Cinema Solutions Introduces India's First Acoustic Transparent Direct View 4K HDR LED Cinema Screen
